十载参遇 焕活元气丨采芝林第十届威斯康星州西洋参节珠江游船启幕

A Decade of “Ginseng Encounters,” Rejuvenating Vitality | The 10th Caizhilin Wisconsin Ginseng Festival Kicks Off Aboard the Pearl River Cruise

江景璀璨，参香致远。11月6日晚，采芝林公司第十届威斯康星州西洋参节在珠江“不夜侯”游船盛大启幕。本届活动以“十载参遇 焕活元气”为主题，创新打造“采芝林国医馆+珠江游轮”双会场联动模式，将道地国际药材资源、中华老字号中医药文化、现代大健康消费体验深度融合，搭建起产业协同、文化互鉴、面向全球的中医药交流合作平台。

Beneath the shimmering river views wafts the delicate aroma of ginseng. On the evening of November 6, the 10th Wisconsin Ginseng Festival hosted by Caizhilin grandly opened on the Buyihoucruise ship sailing along the Pearl River. Centered around the theme “A Decade of Ginseng Encounter, Revitalizing Vitality”, this event innovatively adopted a dual‑venue linkage model combining Caizhilin Traditional Chinese Medicine Clinic and the Pearl River cruise. It deeply integrates authentic international medicinal‑material resources, time‑honored Chinese medicine culture, and modern wellness consumption experiences, building a globally‑oriented exchange and cooperation platform for traditional Chinese medicine that facilitates industrial coordination and cultural mutual learning.

采芝林党委书记、董事长老智聪，党委副书记、工会主席蔡志伟，党委委员、副总经理黄晓敏，美国威斯康星州花旗参农业总会中国区代表梁韵彤，原美国威斯康星州花旗参农业总会国际品牌大使范大勇，广州健民医药连锁有限公司副总经理周栋，中国药文化研究会燕窝分会会长钟建明，广州丽生贸易有限公司副总经理傅凯扬等嘉宾齐聚珠江之畔，共同见证这场跨越太平洋的产业文化盛会。

Lao Zhicong, Party Secretary and Chairman of Caizhilin; Cai Zhiwei, Deputy Party Secretary and Trade Union Chairman; Huang Xiaomin, Party Committee Member and Deputy General Manager; Liang Yuntong, China Representative of the Ginseng Board of Wisconsin; Fan Dayong, former International Brand Ambassador of the Ginseng Board of Wisconsin; Zhou Dong, Deputy General Manager of Guangzhou Jianmin Pharmaceutical Chain Co., Ltd.; Zhong Jianming, President of the Bird’s Nest Branch of the China Pharmaceutical Culture Research Association; Fu Kaiyang, Deputy General Manager of Guangzhou Lisheng Trading Co., Ltd., alongside other distinguished guests gathered by the Pearl River to witness this cross‑Pacific industrial and cultural gala.

活动启幕仪式上，老智聪、梁韵彤等先后致辞，回顾双方十载携手、从一纸商标授权迈向产业深度融合、实现东西方养生文化共鸣的发展历程。致辞立足新发展阶段，为西洋参产业高质量发展、中医药国际化实践指明前进方向。

At the opening ceremony, Lao Zhicong and Liang Yuntong delivered speeches in succession. They reviewed the ten‑year journey of collaboration: from trademark licensing to deep‑level industrial integration that resonates Eastern and Western wellness cultures. Rooted in the new‑phase development landscape, their addresses outlined pathways for high‑quality development of the American ginseng industry and the internationalization of traditional Chinese medicine.

老智聪回顾十年发展初心，企业始终致力于把威斯康星州道地西洋参带给国内广大消费者。作为百年中华老字号，采芝林厚植品牌积淀，严守品质底线，落实全链条溯源管理，深化产学研协同、开展科学验证，创新产品形态适配当代消费需求。面向崭新的十年，企业将坚守兴药济世的使命，走好品质立身、创新驱动、开放拓展之路，致力成为国内领先、国际一流的，以前沿生物技术驱动的现代中药与大健康企业。

Lao Zhicong recounted the original aspiration behind this decade‑long endeavour. The enterprise has long strived to bring authentic Wisconsin‑sourced American ginseng to consumers across China. As a century‑old time‑honored brand, Caizhilin draws on its profound brand heritage, upholds strict quality standards, implements full‑chain traceability management, advances industry‑university‑research collaboration and scientific validation, and develops innovative product formats to meet modern consumer demands. Embarking on a brand‑new decade ahead, the enterprise will stay true to its mission of “benefiting the world with medicines”, pursue quality‑oriented development, innovation‑driven growth and open‑market expansion. It aims to become a leading domestic and world‑class modern traditional Chinese medicine and a leading domestic and world-class modern TCM and integrated wellness enterprise empowered by cutting‑edge biotechnologies.

梁韵彤代表总会及全体参农向采芝林致谢。她表示，双方携手走过十载光阴，合作从商标授权迈向产业深度协同与文化价值共鸣。威斯康星州优越自然条件产出全美95%的人工种植西洋参，每支参都要历经3至5年悉心培育，饱含参农的匠心付出。西洋参应用场景持续拓展、不断融入多元现代饮食，这与采芝林推动中医药生活化、年轻化的理念同频共振。展望下一个十年，总会将继续与采芝林紧密协作，恪守品质底线，传递纯正健康理念，书写跨越太平洋的产业合作与友好交往新故事。

On behalf of the Ginseng Board of Wisconsin and local ginseng farmers, Liang Yuntong expressed gratitude to Caizhilin. She noted that the two parties have forged a ten‑year partnership evolving from trademark licensing to profound industrial synergy and shared cultural values. Favoured by unique natural conditions, Wisconsin produces 95% of the cultivated American ginseng in the United States. Each root requires three to five years of meticulous cultivation, embodying ginseng farmers’ craftsmanship. The expanding application scenarios for American ginseng and its integration into diverse modern diets align perfectly with Caizhilin’s philosophy of popularizing and rejuvenating traditional Chinese medicine for younger generations. Looking to the next decade, the Ginseng Board of Wisconsin will maintain close cooperation with Caizhilin, uphold stringent quality criteria, disseminate pure wellness concepts, and write new chapters for cross‑Pacific industrial collaboration and friendly exchanges.

随后，在全场嘉宾共同见证下，第十届威斯康星州西洋参节正式启动。珠江夜色流光溢彩，国风舞韵、荧光舞狮、沙画演绎、古典舞《琵琶行》、咏春拳轮番上演，让中医药的深厚底蕴与国潮时代活力交相辉映。观看演出的同时，现场领导、嘉宾沉浸式品尝西洋参主题糕点、特调饮品，泛舟江上饱览珠江两岸都市夜景，感受传统滋补文化与都市夜经济融合的独特魅力。

Thereafter, witnessed by all guests, the 10th Wisconsin Ginseng Festival officially launched. Against the glittering night scenery of the Pearl River, a rich cultural performance unfolded: Chinese‑style rhythmic dance, fluorescent lion dance, sand‑art storytelling, classical dance Song of the Pipa, and Wing Chun kung fu, showcasing the profound heritage of traditional Chinese medicine blended with the dynamism of national‑trend culture. While enjoying the shows, leaders and guests savoured ginseng‑themed pastries and bespoke beverages. Cruising along the river, they admired the metropolitan skyline along both banks of the Pearl River and experienced the unique charm where traditional tonic culture meets urban night‑time economy.

本次活动打造四大沉浸式体验板块，构建可看、可感、可参与的中医药消费场景。其中，国医馆体验区邀请名中医现场坐诊、科普秋冬时令养生知识；大健康产品体验区集中展示西洋参全系列创新产品，吸引嘉宾驻足品尝；趣味互动游戏区以知识抢答、趣味闯关的形式，在欢声笑语中普及西洋参道地药材知识；西洋参特调“参吧”以新潮饮品解锁传统参材的现代饮用新范式。

Four immersive experience zones were set up to create a multi‑sensory, participatory consumption landscape for traditional Chinese medicine. In the TCM Clinic Experience Zone, renowned physicians provided on‑site consultations and shared seasonal wellness tips for autumn and winter. The Wellness Product Experience Zone displayed a full portfolio of innovative American‑ginseng products for guests to sample. Interactive game sessions popularized knowledge about authentic American ginseng through quizzes and fun challenges. The “Ginseng Bar” offered trendy custom‑made drinks, reimagining how the treasured herb can be enjoyed in contemporary lifestyles.

双线联动、普惠民生，岸上的国医馆北京路店分会场已于10月25日拉开节庆序幕，推出西洋参系列产品线上线下专项福利，打造西洋参养生互动体验空间，市民游客可免费品尝西洋参特色饮品，打卡老字号国风场景，参与线上话题有奖互动，共享西洋参节的健康福利。

Embracing dual‑venue outreach for public wellbeing, the on‑shore sub‑venue at Caizhilin Traditional Chinese Medicine Clinic (Beijing Road Store) kicked off festival celebrations on October 25. Special online‑and‑offline promotions for American‑ginseng product lines were rolled out, alongside an interactive wellness experience space. Citizens and visitors could taste complimentary American‑ginseng drinks, check‑in at time‑honored‑brand national‑trend installations, and join online topic campaigns to claim health‑themed benefits from the festival.

十载深耕，以参为桥。历经十届积淀，采芝林威斯康星州西洋参节已成长为集全球道地供应链、产学研协同研发、老字号非遗文化传播、大众健康消费场景于一体的复合型产业文化平台，既是采芝林传承精华、守正创新的生动实践，也是广药集团推动中医药国际化的鲜活样板。

A Decade of Dedication, Building Bridges with Ginseng. After ten editions, the Caizhilin Wisconsin Ginseng Festival has matured into a comprehensive industrial‑cultural platform covering global authentic‑herb supply chains, industry‑university‑research R&D, intangible‑cultural‑heritage promotion for time‑honored brands, and public wellness consumption. It exemplifies Caizhilin’s efforts to inherit essence while pursuing innovation, and serves as a vivid model for Guangzhou Pharmaceutical Holdings to advance the internationalization of traditional Chinese medicine.

站在第二个十年全新起点，采芝林将持续坚守“兴药济世”初心，牢牢把握“十五五”中医药振兴发展战略机遇，以道地好参搭建中外合作桥梁，以科技创新驱动老字号焕新，以文化传播扩大中医药国际影响力，同心同行奔赴元气充沛的下一个十年。

Standing at the starting‑point of its second decade, Caizhilin will remain committed to its founding mission of “benefiting the world with medicines”. Seizing opportunities brought by the 15th Five‑Year Plan strategy for revitalizing traditional Chinese medicine, it will build international cooperation bridges with premium authentic ginseng, revitalize the time‑honored brand through technological innovation, and amplify the global influence of traditional Chinese medicine via cultural communication. Together, it strides toward a vibrant and promising new decade.

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